L.L.Bean – Tuscan Village

CM&B delivered the 15,000-SF stand-alone L.L.Bean store at Tuscan Village in Salem, NH—an experiential waterfront destination designed to connect customers directly to the outdoors. Located on Tuscan Lake, the store provides beach access for testing kayaks, paddleboards, and fishing gear, while supporting L.L.Bean’s Outdoor Discovery Programs.

The project included full core and shell construction as well as a complete interior fit-up featuring extensive custom woodwork throughout. As only the second location to incorporate L.L.Bean’s new retail prototype design, the store introduces a modern, immersive environment that reflects the brand’s evolving vision for experiential retail.

Sector

Retail

Location

Salem, NH

Project Size

15,000-SF

Client

L.L.Bean

Industry Partners

Tuscan Brands
PCA Architecture

Year Completed

2022

LLBean Tuscan Exterior_2
Few retail stores offer direct lake access—this location was purpose-built to turn product testing into a real-world outdoor experience.

Construction Complexities

15,000-SF stand-alone ground-up building within the Tuscan Village development

Full core and shell construction along with complete interior fit-up

Direct waterfront integration with beach access to Tuscan Lake for on-site gear testing

Extensive custom woodwork and brand-forward architectural detailing

Implementation of L.L.Bean’s new prototype retail design—the second location to debut the format

Infrastructure coordination to support experiential programming and outdoor training initiatives

An Inside Look

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