Honda North in Danvers, MA underwent a 46,000-SF interior and exterior renovation to implement Honda’s New Image Program. Executed in two fully occupied phases—first the service bays, then the sales showroom—the project allowed dealership operations to continue uninterrupted while upgrading the facility to modern brand standards.

The renovation required careful coordination around employees, customers, and a high-volume service department, all within a tight footprint with limited on-site storage. The result is a refreshed, high-functioning dealership that enhances both customer experience and operational efficiency.

Sector

Automotive

Location

Danvers, MA

Project Size

46,000-SF

Client

International Cars

Industry Partners

International Cars
Regent Associates

Years Completed

2024

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Honda North remained fully operational throughout a major 46,000-SF renovation, showing how modern upgrades can be completed without disrupting day-to-day business.

Construction Complexities

46,000-SF interior and exterior renovation aligned with Honda’s new image program

Two-phase, fully occupied construction to maintain service and sales operations

Careful sequencing around employees, customers, and high-volume service department

Managed tight footprint and limited on-site storage while delivering a full brand upgrade

Phased renovation kept the dealership fully operational without disrupting day-to-day business

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