The automotive retail industry is continually evolving, and CM&B is proud to be at the forefront. With Honda’s relentless drive to enhance customer experiences, embrace cutting-edge technology, and pursue sustainability, the dealership landscape is more dynamic than ever. By blending modern design, advanced technology, and thoughtful amenities, today’s dealerships are far more than showrooms—they’re customer experience hubs.
For over two decades, CM&B has partnered with Honda to bring their innovative prototype designs to life. From ground-up dealerships to complex occupied renovations, we’ve delivered spaces that embody Honda’s brand evolution, consistently exceeding expectations while meeting the highest national standards.
A Vision in Motion
Honda’s Image Program, refreshed every 8 years, tells a story of progress. Each new design generation responds to shifting customer needs, emerging industry trends, and the promise of a more sustainable future. Starting with the Generation 1 prototype in Cambridge, MA, we’ve played a key role in shaping every iteration, including the experiential WAVE (Welcome, Attend, Value, Exceed) program launched in 2012.
This evolution reflects more than just architectural changes—it’s a transformation in how dealerships engage with customers. Moving from purely functional spaces to immersive environments, Honda has redefined the dealership experience, and CM&B has been there every step of the way to make it happen.
Building a Legacy of Excellence
At CM&B, every project is an opportunity to raise the bar. From our first dealership at Fresh Pond in Cambridge to 11 completed projects across the Northeast, we’ve mastered the art of adapting to Honda’s evolving standards. Whether it’s seamless execution of occupied renovations or delivering cutting-edge features like advanced service bays and flexible customer spaces, we’ve consistently delivered results that elevate the brand and drive success for our clients.
Transforming Dealerships, Driving Progress
Our work is driven by precision and a dedication to exceptional client service, exemplified by the transformation of International Cars’ Honda North in Danvers, MA. This 46,737-SF dealership embodies Honda’s fourth-generation Blue Stage prototype, showcasing the brand’s latest vision. The exterior features a striking Blue Stage architectural design that seamlessly blends indoor and outdoor shopping areas, while the state-of-the-art service center includes rapid-response doors for efficiency and transparency. Inside, open seating areas are equipped with hero touchscreen stations, and the redesigned guest lounge reflects Honda’s commitment to hospitality, offering a relaxing, productive space for customers to work, enjoy refreshments, or unwind. With cutting-edge digital integration and energy-efficient designs, this dealership achieves a perfect balance of functionality, sustainability, and enhanced customer experience.
Looking Ahead
The journey from Generation 1 to Wave 4 is a testament to Honda’s commitment to innovation—and our role in bringing it to life. As the automotive industry continues to evolve, CM&B is ready to embrace the next wave of design and technology, crafting dealership spaces that inspire, engage, and drive results.
Let’s shape the future of automotive retail together.
